Using three organic tanning agents – Dihydroxyacetone (DHA) boosted by DMI & Erythulose – without any stains or dyes, Fake Bake works with your own unique skin tone to produce a naturally-based darker pigmentation on your skin’s surface. By enhancing your skin’s own pigments, Fake Bake will give you a natural-looking tan that lasts longer. Fake Bake also has a built-in color guide so you can see where you’re applying the self-tanning product on your skin, ensuring streak-free application. Thus, you get a perfectly even golden bronze tan, every time.